Hi there! I am a Brand and Creative Director based in the San Francisco Bay Area, seeking to bring my 15+ years of design experience and passion for growing brands to your team.
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/b210c2f8-ce85-4294-ad2a-865483b1334c_rwc_115x0x1272x995x1272.png?h=809c6fee77bd097988b99663c5e06bff)
Daymond John x Rocket Lawyer
A partnership for the side hustlers, entrepreneurs and pros like you
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/f2d584b2-887e-4fbf-bd12-ff8a17bd2981_rwc_115x0x1272x995x1272.png?h=35d390ba172a9f5521944109b1076c0c)
Rocket Legal+
A membership redesign delivering up to 4x growth
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/f9656d8e-5484-4b4b-88f5-1c342a1fd9ff_car_202x158.png?h=1e64ebb5f1a5fc3562f53edcebcec6e4)
Work Confidently Campaign
15% YoY growth performance marketing campaign for SMB members
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/71f981e9-6850-412c-be65-f68b64e7a7fd_car_202x158.png?h=f9080be27189f40083d765ecfdf78f05)
Shaklee
A package design system that led to a company shift
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/d1cf23c5-eb05-4a46-acf8-2cd9a21a4fb0_car_202x158.png?h=89bc1095d2e00822d2029a776b483354)
Rocket Lawyer Branding
Defining a legal tech brand for sustained growth
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/ed61d5b3-198f-4f5c-a024-0589fb478280_car_202x158.png?h=c81d1924d3eeffadb46c04ddc1250623)
Shasta Ventures Rebrand
Redefining a Silicon Valley VC for their next stage of growth
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/b86d5876-1629-41b9-a9e1-2de437533c10_car_202x158.png?h=ef89ad45ff3188ba5adb473f404e59f4)
StrongLoop (IBM)
Connecting data, devices and developers in an ever-changing tech world
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/bb02a3d6-e7b2-466f-80f8-6c063f2cc9c8_car_202x158.png?h=3a7135f81aebb9f5bb39d08429498d01)
IDEO U
Helping a design leader define their brand systems, digital marketing and guidelines
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/67a86f15-f6d2-4879-ac5f-d38e24bce7f3_car_202x158.png?h=ec8174f084f409e9a92a3ec3412f6bd3)
Four Vines Campaign
Giving a personality and brand story to a unique set of Central Coast wines
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/7a3c219d-49b0-42f0-adb1-06abbf23d75a_car_202x158.png?h=6e0f73a9fba0572a7d79114c26a2ec40)
Krispy Kreme Rebrand
Moving an iconic doughnut brand, beyond doughnuts
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/3356464d-c85f-4f55-bf0e-eb1a09c0f13f_car_202x158.png?h=adb1ee54e1ee1d6e0b2588ea4df288a0)
Logo Collection
Brand identity marks for start-ups to conglomerates
![](https://cdn.myportfolio.com/92f9fe416d0c26e5e476ec606fd7610f/8b53c8f8-47e1-4e01-9afd-f891eafe773a_car_202x158.png?h=7c08e7b30be4d6127e739fcd9b50809f)
Packaging Collection
Various package design projects for various industries