In partnership with Great Monday, a strategy & culture consultant, I led the brand identity, web presence and launch items for StrongLoop (part of IBM), a company backing Node.js to create data-rich mobile experiences by connecting enterprise data to devices. The company also wanted to create a community among Node developers and be the source for support, tools and information. 
The brand identity represents StrongLoop as a fast moving company for developers and IT professionals that is constantly improving, building, growing and moving forward to form a larger, stronger Node community. 
The identity helped StrongLoop start their business strong with a bold presence and point of view while speaking to the Node developers. The swag we sent top developers announcing the brand, was widely accepted and helped create buzz. 
Brand Identity / Website / Illustrations / Icons / Launch Swag
(Strategy by Great Monday) 
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