When I first started at Rocket Lawyer, the brand identity was dated, had inconsistent brand assets and didn’t represent the legal tech marketplace they performed in. There was a need to make the Rocket Lawyer brand look more professional, trusted, consistent and elevate the product and human side of of Rocket Lawyer.
I self-initiated many projects, working with marketing, product and content teams to develop a new brand strategy that led to the creation of new brand assets, a refreshed visual design and marketing design systems to help guide future projects.
The work I have created and led my team to produce has helped the company gain market share, define our products better and win customers back. As an ongoing effort, I continue to build on our success, with new AI tools and art direction of the company’s international marketing efforts.
Brand Strategy / Brand Guidelines / Product Brand Architecture / Employer Branding / Icons / Illustrations / Product Photography / Messaging Guides / Internal Documentation