Overview
Phantom Cyber is automated online security software helping to move cyber security away from human monitoring and response, to a more automated process powered by AI. Phantom’s product automates about eighty percent of the monitoring seeks out potential threats, to keep up with the increase of computer malware, attacks and identity theft of Fortune 500 companies and their clients.
Solution
My solution was to create a bold and symbolic mark showing the augmenting of human potential with machine learning as the letter P reaches out, searching for threats. The rest of the identity puts a spotlight on what is unseen with vertical lines that expand.
Result
This distinctive brand identity helped the founder launch and growth the company quickly by having a clear positioning. The company was acquired by Splunk in two years of launch.
Work
Brand Identity / Brand Guidelines / Business System / Trade show Booth / Swag
