Overview
What started as a passion of Mark Lyon to combine his many years of quality wine making for others and his love of tending the land to grow quality grapes, has manifested itself into his own brand of wines called Eco Terreno Wines. The vineyards are managed using sustainable and biodynamic methods to create healthier soil and quality fruit. The name Eco Terreno literally means “of the land” and directly represents Mark’s passion and wine growing methods.
Solution
I created an iconic brand mark showing a cross section of the environment and vines that form a bee to highlight the holistic system of land, air, nature and vines that make a truly great wine. The bee symbolizes a healthy vineyard and the actual bees managed on the estate. We also helped them strategize and create a package design system for two tiers of wine that include a value line and a more exclusive “Artisanal Selections” line for cult wine buyers.
Result
Since the launch of the Eco Terreno brand and sequential vintages, this brand has received increased orders and interest from distributors and wine buyers. Eco Terreno has also opened a tasting room in San Francisco to bring the vineyards to many more wine lovers..
Work
Brand Identity / Packaging / Brand Guidelines / Sales Collateral / Brand Architecture
Brand Guidelines and Sales Collateral
I also worked with Mark Lyon and the marketing team to develop the brand strategy and designed the brand guidelines and various sales collateral for on and off premise sales tools.
