Hello. I am a Director of Brand Design with over 15 years of experience in creating, growing, and managing brand experiences at every consumer touchpoint. I lead the global Brand Design team at Rocket Lawyer, a leading legal tech company, where I direct the creation and stewardship of the brand identity and lead strategic omnichannel marketing campaigns for product growth.
I have had the pleasure to work with some great companies, like these:
Rocket Lawyer / Director of Brand Design​​​​​​​
Thermostat / Creative Director & Principal​​​​​​​
Turner Duckworth / Design Director
Icon Estates (Constellation Wines) / Senior Designer
Industrial Light + Magic / Senior Designer
BGDI / Designer

Cal Poly State University / San Luis Obispo, CA
Major: Art & Design  / Degree: BS

Additional Education:
General Assembly / Various online classes on UX and Digital Marketing
UC Berkeley Extension / Berkeley, CA: Entrepreneurial and Brand Strategy Classes
SF State Extended Education / San Francisco, CA: Interaction Design Theory
Art Center College of Design / Pasadena, CA: Art Center at Night


Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Spark, Rush, Premiere)
Google Workspace, Slack, Jira, Confluence
Print production Expertise
Illustration Skills (varied styles)
Communication Arts Design Annual
Creative Review
D&AD International Awards
FAB Awards
Graphis Design Annuals
HOW Magazine Design Annual
The One Show Awards
Penta International Awards    
Print Magazine Regional Design Annual
San Francisco International Wine Competition
Wolda Logo Design Awards
And more

AIGA Membership
AIGA Design Week committee (2 yrs)
Portfolio reviewer at schools & events
Visiting Lecturer at Universities
SPARK Mentor (2 terms)
“Not only does he consistently produce clear, clever and creative designs, he is such a lovely person"
Tadhg Coffey / Frontend Developer

“When I think of Shawn three words come to mind: Creative, Talented and Fearless."
Kathy Whaley Sammarco / Marketing Leader

“Highly creative visual concepts, incredibly responsive and accommodating to our requests, and just generally wonderful."
Mark Skoulchi / Catchword

"His professionalism, experience, knowledge, tact and timeliness only begin to scratch the surface. Shawn's real tour de force lies in his tremendous creative talent and design skill."
Romano Palenzona / FreshForward Beverages

“The best designer in the business."
Christine Lilienthal / DFV Wines
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