Overview
Rocket Lawyer partnered with Daymond John, the founder of FUBU and star of Shark Tank, to create a series of educational videos for entrepreneurs and demonstrate the benefits of a Rocket Legal+ Membership.
Solution
I came up with the theme "The Pros of Business" to highlight the pros and cons of starting a business and what to watch out for, to ultimately give our members the legal confidence they need. We promoted the videos and used the partnership across channels and products.
Result
I worked really close with our content marketing team to create and deliver this campaign in a short amount of time. I also had to manage many details and approvals align with cross-functional partners. As this campaign continues to run, we are seeing good engagement and views.
Work
Campaign Strategy / Website / Video Editing / Email Paid & Organic Social / Motion Graphics
(Video shoot and editing by LightSpeed)
Strategy and Planning
I created the theme of the videos to align to our broader company objectives and Daymond John's professional experience as an entrepreneur and investor in other companies. I worked with our Content Marketing team to strategize the video content and plan the implementation and post production, in addition to on-set art direction. I also created a new flexible landing page template that was optimized for mobile and evolves Rocket Lawyer's landing pages to be more clean and modern.
Landing Pages and Style Treatment
One main page and five child pages were created to present each educational video and highlight Rocket Lawyer's benefits. The design is more open and clean and with more scannable hierarchy of information. The black and white styling also reiterates "pros and cons" and gives a bold, dramatic feel to the campaign.
Marketing
I created templates around different messaging and layouts to allow for quick iterations of the video content as we staggered our paid social and organic posts. I also used the long form videos to create shorter direct response summaries to be used on social. In addition, I coordinated with our various channel partners and copywriters to create and deliver creative within a fast past timeline.
