Overview
Sparkling Bitters is a new line of sparkling mineral water lightly flavored using tonic bitters. Long used for medicinal purposes in the Victorian age (some of which, over-promising or outrageous), tonic bitters do provide healthy digestive enzyme production. With just a few dashes of bitters in sparkling water, Sparkling Bitters becomes a refreshing, flavorful and thirst quenching beverage with no calories.
Solution
My solution was to take inspiration from old Victorian advertisements and packaging of Tonics yet create a contemporary package that felt bright, sparkling, tasty and refreshing. I also extended the brand personality into various marketing channels and event swag to help get distribution.
Result
The brand and packaging received a lot of interest and awards, but best of all, it helped get increased distribution across the country for my client.
Work
Brand Identity / Packaging / Website / Social / Copywriting
