Rocket Lawyer had developed a new company tagline of "Confidently Legal" with extensions for various customer segments. To reach out to SMB members, I partnered with the marketing team and video agency to develop our "Work Confidently" omni-channel advertising campaign to increase trial starts and brand recognition.
We decided to focus on some key SMB customer segments, and making three commercials based on various stages of starting and running a business. The characters present themselves as confident business owners with Rocket Lawyer by their side. I worked hand-on through the whole process from script editing, on-set art directing to digital marketing and landing page designs.
We staggered the release of each video and marketing to spread out the investment which gave the campaign more longevity. Within a year of running the campaign, Rocket Lawyer saw a significant increase in direct traffic (15% YoY growth) and a 35% branded search lift.
PTV Commercials / Paid and Organic Social / Landing Pages / Email / Content Marketing / Pandora / GDN & PMax
(Video production by TeamWin)