Overview
Purple Wine + Spirits embarked on a radical rebrand of Four Vines to highlight the diverse personalities of each varietal and create a more engaging brand story. Since each varietal had its' own persona, what was the Four Vines brand as a whole?
Solution
I worked with the Purple marketing team to create a marketing campaign that unifies each SKU under a single idea allowing for singular marketing message. The positioning statement of "If the wines could talk" implies a sense of place, however eludes to the rebellious characters of the wine and creates an empty canvas for future campaigns.
Result
The campaign helped put a face to the new package design and positioned Four Vines as a forward-facing brand creating excitement among sales, distributors and customers. I designed the brand positioning, copywriting, website, video storyboards, POS collateral and art direction for photography.
Work
Campaign Strategy / Advertising / Website / Video / POS / Photo Art Direction
