Overview
Rocket Tax is the tax prep and filing service through Rocket Lawyer. During the 23-24 Tax season, we needed a revised advertising campaign to promote the service and sell tax packages as an add-on service to the annual membership.
Solution
My approach was to elevate the value of using Rocket Lawyer to file your taxes and speak to the truth that tax issues are essentially legal issues, so why not get both covered with a membership. Expressing the verbal feelings of tax time, provided a fun and scaleable ad campaign across marketing touch points.
Result
This campaign creative drove higher engagement, conversions and a lower CPA to other creative tests we performed.
Work
Copywriting / Advertising / Email / Web / Branding
