A Brand and Creative Director based in the San Francisco Bay Area with a passion for building great design teams and crafting transformative brand experiences.
Rocket Lawyer Campaign
Integrated marketing campaign targeting new SMB members
Rocket Legal+ Web Design
New membership launch that increased ARR
Shasta Ventures Rebrand
Redefining a Silicon Valley VC for their next stage of growth
Rocket Tax Ad Campaign
Defining the value of proper tax filing and legal pro help
Shaklee Packaging Redesign
A package design system that led to a company shift
Rocket Lawyer Brand Evolution
Defining a legal tech brand for sustained growth
IDEO U Brand System
Helping a design leader define their brand systems, digital marketing and guidelines
StrongLoop (IBM) Identity
Connecting data, devices and developers in an ever-changing tech world
Krispy Kreme Rebrand
Moving an iconic doughnut brand, beyond doughnuts
Daymond John Campaign
Content campaign for SMB side hustlers, entrepreneurs and pros like you
Packaging Collection
Package Design for various CPG companies
Logo Collection
Brand identity marks for start-ups to conglomerates