As the Brand Design Manager at Rocket Lawyer I am also leading a brand refresh across product, marketing and employer brand touch points, including a strategic brand architecture refresh that is staging the future of Rocket Lawyer products to come.
Integrated Marketing Campaigns
I art directed the creation of three integrated Performance TV campaigns that included supporting Pandora, Google display advertising, Social ads, email and more. Since launching these campaigns, the company saw a significant increase in direct traffic, trial conversions and branded search lift of 35%.
(Video production by TeamWin)
Seasonal Social Campaigns
Designed and implemented Rocket Lawyer's first seasonal social campaign during Thanksgiving, Christmas and New Years within a fast-paced timeline. These paid social advertising series saw strong results and a reduced CPA across paid channels.
GTM Product Video
As a response to the BLM protest and civil unrest, our product team jumped on creating a feature to our mobile app that gives anyone the ability to upload video evidence of injustice and get in contact with an attorney for help. I created the GTM marketing design for Rocket Evidence, to promote the feature and app upgrade, across multiple touch points including landing page, email, video, social and app store graphics.