Pensco’s clients are high-net-worth individuals looking for personalized custodian services to manage their alternative investments. With the addition of a new CEO, CMO, back-end technology and a threat from commercial banks, Pensco looked to Thermostat to reposition their brand. The new brand identity, symbolized by a Pegasus, carrying clients through the velocity of the deal and to their individual financial destination, became a great metaphor for the company and services. A comprehensive brand identity implementation followed.
(Designed at Thermostat)