Oakville Grocery is a small purveyor of specialty foods, local wines and deli. They took their San Francisco store opening as an opportunity to update their identity, yet I had to keep the “bunny.” I decided to tell more of a story about discovery and give the bunny a personality and reason for being. I also created other touchpoints that brought this experience to life on signs, packaging and promotions.
(Designed at Turner Duckworth)
Back to Top