Oberon Media, a leader in casual gaming, became Iplay to simplify market positioning and speak to a broader demographic and entertainment offering. The design of the new Iplay logo represents content, curation and connectivity with an orbiting group of letter I’s. This symbol uses an overlapping RGB color scheme to reveal a play button to represent games, video, etc. I designed the brand identity including the business system, tradeshow booth graphics, ident, advertisements and internal posters.
(Designed at Thermostat)
(Animation by Jonathan Warner / Art Direction by Shawn Rosenberger)