Four Vines Wines by Purple Wine Co. specializes in producing great Zinfandel from the best appellations in California. Each wine represents a unique personality and style, similar to it’s vineyard that we wanted to highlight this through music pairings. I worked with Four Vines to create the “FourVines Mix” campaign that is an online party planning tool for inviting friends, creating shopping lists, finding recipes and playing some Four Vines relevant music. I helped shape the product strategy, campaign copy, design and production for this online and in-store campaign.
(Designed at Thermostat)