Fitbit Ultra is the second generation of the famous fitness tracker with added features and color options. Thermostat worked with Fitbit to build off their existing brand identity and evolve packaging graphics, communication hierarchy and strategy that sets up a packaging architecture for future projects. The design highlights the various uses of Fitbit in a fun active lifestyle throughout the day. Additional packaging SKUs were created in multiple languages for the European market.
(Designed at Thermostat)