In partnership with Great Monday, a strategy & culture consultant, Thermostat led the brand identity, web design and guidelines for Shasta Ventures, a venture capital company specializing in Series A funding. The brand identity moved away from the obvious iconography of Mt. Shasta, to express the energy, stages and power of tectonic plates to represent a future focused company. The three lines moving upward represent institutional investors, providing funding, Shasta in the middle managing those assets and founders, to back the next successful company.
(Designed at Thermostat)