Raeburn Chardonnay, by Purple Wine+Spirits, is sourced from the prestigious Russian River and has a been a success at retail, however the brand lacked a cohesive and compelling consumer promise and branded story, not to mention there was no “place” for this wine.  I worked with Purple to develop the brand story and create an engaging brand experience across many consumer touchpoints. The new positioning was intended to create a more lifestyle brand and embodied that Raeburn was perfect for the special hours in one’s life.
(Designed at Thermostat)
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