I am an experienced designer and leader who is passionate about envisioning brand initiatives and telling the story of a company, product or service. My focus is on brand identity, packaging, interaction, print, motion and advertising. Through my experience at the best branding firms, as well as running my own company, I have found success in developing products that are unique, delightful and distinguished. I am a collaborative leader who can also roll up my sleeves to complete the job at hand and ensure the success of the company.
Thermostat / Principal & Creative Director / 08-Current
-   Launched, own and manage a small award-winning design agency designing
    strategy, brand identity, packaging, collateral, websites, interiors, POS, advertising 
    and motion graphics.
-   Hands on involvement of all aspects of the business, including: business
    development, estimating & proposals, creative strategy & brief writing, design &
    production, art direction, project management, talent search & staff supervision,
    business regulations and more.
-   Manage designers, freelancers, copywriters, developers and photographers.
-   C-level presentations and senior marketing staff engagement.
-   Product & structural packaging ideation including out-of-box experiences. 
-   Create brand names for various companies and new products.
-   Clients range from established companies to start-ups in the U.S. and abroad, including
    Fitbit, Pensco, Shaklee, Nextdoor, DFV Wines, Purple Wine + Spirits  and more.
-   Worked  as a consulting internal Creative Director for Shaklee to establish design
    strategy for new products, marketing, conference graphics and more (5-8/17).
-   Side Freelance work / 2016-2018: Sterling Brands
-   Trinity Brand Group  

Turner Duckworth / Design Director / 02–08
-   Created consumer brand identities and packaging for various CPG, tech, and service
    industries worldwide. 
-   Art directed teams of 3-12 designers on multiple projects for Motorola, Dolby,
    Leapfrog, Coke Zero, Jamba Juice, PalmOne, Target, Lindsay Olives and more. 
-   Built presentations and presented to C-level clients. 
-   Responsible for talent searches and retention, resulting in studio growth from 
    2 to 14 designers in three years time. 
-   Managed the implementation of designs through production, ensuring quality. 
-   Drafted company policies to manage a fast growth period within the company. 
-   Designs created for competitive pitches won projects and future work for Coco-Cola,
    Click Wine Group and more. 
-   Worked in London on two occasions, helping to win a large account in 2004.

Icon Estates (Constellation Wines) / Senior Designer / 01–02
-   Sole designer at an in-house marketing department of Icon Estates, leading time
    sensitive packaging and marketing projects, including labels, sell sheets, POS
    displays, neckers and sales brochures. 
-   Designed on & off premise sales tools for Icon’s brands including Franciscan
    Oakville Estate, Simi Winery, Ravenswood, Mt. Veeder, Estancia and Veramonte. 
-   Created collateral, advertising and signage for Franciscan’s hospitality center. 

Industrial Light + Magic / Senior Designer / 00-01
-   Designed & managed projects for various Lucas companies including art direction
    of designers & production artists. 
-   Projects included: motion graphics, identity design, print collateral, advertising,
    exhibition design, interactive design and clothing apparel. 
-   Created & directed ILM’s brand presence at Siggraph 2000 consisting of booth, ad,
    t-shirt and invite design.

Cal Poly State University / San Luis Obispo, CA
Major: Art & Design  / Degree: BS

General Assembly / Various online classes on UX and Digital Marketing
UC Berkeley Extension / Berkeley, CA: Entrepreneurial and Business Classes
SF State Extended Education / San Francisco, CA: Interaction Design Theory
Art Center College of Design / Pasadena, CA: Art Center at Night


Proficient in:
Adobe CC (Photoshop, Illustrator, InDesign) 
Powerpoint & Keynote
Word, Excel, Dropbox, Slack
Print production Expertise
Illustration Skills (varied styles)
Accounting and Biz Dev fundamentals
Knowledgeable in:
HTML, CSS, Flash, Sketch & AfterEffects.
Communication Arts Design Annual
Creative Review
D&AD International Awards
FAB Awards
Graphis Design Annuals
HOW Magazine Design Annual
The One Show Awards
Penta International Awards    
Print Magazine Regional Design Annual
San Francisco International Wine Competition
Wolda Logo Design Awards
And more

AIGA Membership
AIGA Design Week committee (2 yrs)
Portfolio reviewer at schools & events
Visiting Lecturer at Universities
SPARK Mentor (2 terms)

“When I think of Shawn three words come to mind: Creative, Talented and Fearless."
Kathy Whaley Sammarco / Marketing Leader

“Highly creative visual concepts, incredibly responsive and accommodating to our requests, and just generally wonderful."
Mark Skoulchi / Catchword

"His professionalism, experience, knowledge, tact and timeliness only begin to scratch the surface. Shawn's real tour de force lies in his tremendous creative talent and design skill."
Romano Palenzona / FreshForward Beverages

“The best designer in the business."
Christine Lilienthal / DFV Wines
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