Citizen Chef is a fresh product concept by Taylor Farms delivering fresh ingredients as a healthy meal kit to make at home. Citizen Chef helps bring dinner time and family time alive. It is a catalyst for sharing, laughing and connecting, all while being healthy and delicious. The Citizen Chef brand identity represents “healthy abundance”of fresh food and happiness. A loose and friendly personality communicates simplicity while a chopped vegetable or fruit adds flavor, freshness and joy. Additional marketing collateral and inner packaging components were created to build engaging touchpoints at retail and during the user experience. 
(Designed at Thermostat) 
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