Overview
Rocket Lawyer partnered with Daymond John, the founder of FUBU and star of Shark Tank, to create a series of educational videos for entrepreneurs and demonstrate the benefits of a Rocket Legal+ Membership.
Solution
I came up with the theme "The Pros of Business" to highlight the pros and cons of starting a business and what to watch out for, to ultimately give our members the legal confidence they need. We promoted the videos and used the partnership across channels and products.
Result
I worked really close with our content marketing team to create and deliver this campaign in a short amount of time. I also had to manage many details and approvals align with cross-functional partners. As this campaign continues to run, we are seeing good engagement and views.
Work
Campaign Strategy / Website / Video Editing / Email Paid & Organic Social / Motion Graphics
(Video shoot and editing by LightSpeed)